Glossary Key Words

ALTERATIONS
Changes to the product specifications after start production.

ARTWORK
The copy of graphics, text, logo or any other design which will be printed product.


AUTHOR’S ALTERATIONS
The changes made on original artwork by you or author at the proofing stage.

BANDING
Being packed by the rubber or paper bands of printed product.

BLEED
the extra size of the background image which extends out over the trimming edge of the page and later gets chopped off when the page is cut to the finished product size.

CMYK
Cyan (C), Magenta (M), Yellow (Y) and Black (K) the four primary colors together they make up the range of other colours in process. Also known as full colour printing.

COATED PAPER
Cast, gloss, satin and matte are 4 categories. These papers are finished with a coating of clay and other substances to give the text and print colour clear and high definition.

COLLATE
Opages/paper into a specific order.

COLOUR SEPARATIONS
The process to separate each of the primary colours before printing- so that each colour will have it’s own printing plate.
CMYK = 4 plates.

CROP
To cut off selected parts of an image or photo.

CROP MARKS
thin and dim printed lines that indicate where the page needs to be trimmed down to size. Also known as Cut or Trim Marks.

DIE
A modified metal block or rule that is used for cutting, scoring, stamping and embossing paper and card as design requirement.

DIE CUTTING
This is a method of cutting according to design using a Die when shapes, holes, slits or rounded corners are needed.

DPI
Amount of dots per square inch. Basically used to describe the resolution of an image or text. 600dpi is good for black and white text. 300dpi is good for photographic reproduction. 100dpi or lower is only good for viewing on computer.

EPS
A file format that makes program friedly images etc to be used from one program to another.

FINISHED SIZE
Full and final size of product after printing and trimming has been completed.

FINISHING
Usually describes any trimming, drilling, folding, binding etc that happens post production.

FOIL
A ribbon of shiny metallic or plain coloured substance that is stamped onto paper or card using a heated die.

FORMAT
The shape, size and general appearance of a printed product or the arrangement of data/styling of a computer file.

GANG PRINTED
Many different printing jobs print together to minimize press time and cost.

 
GLOSS
Gives a shiny appearance to the surface of the product to make product attractive.

GRADIENT
When a colour changes density gradually and smoothly one colour to another.

GREYSCALE
A greyscale image has no colour and prints using various tones of grey that give shadows, highlights and contrast allowing for great detail in it’s reproduction rather than being a harsh black and white image with very little detail. 

GSM
Grams per Square Meter - usually describing the weight of the stock. 70gsm being thin stock and 400gsm being thick card.

GUTTERS
These are the inside margins of a book or content where the binding takes place. No text should be in this area.

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